I work in Silicon Valley as a marketing professional. I specialize in technology because I love technology. While I have an engineering background, I’ve gravitated to marketing because it allows me to work on technology creatively. It’s not that engineering isn’t creative – just not my thing. I’ve found that having a technical background helps me parse most technical topics which is useful in SV since I would find it difficult to market something I don’t understand.
I’ve been through the .com boom & bust (what a ride!), survived the housing boom & crash, and it looks like another bubble is brewing over social media. It should be interesting…again.